Home · Business Units
MAXFR LTD is a single UK company — registered in England & Wales, No. 1455659 — operating four distinct trading names. The consultancy you are reading now is one of them; the other three put the same operator's judgement and standard of governance to work on different problems.
The board, strategy and management consultancy — portfolio chairmanship, non-executive directorship, advisory boards, investment and exit readiness, and board-level AI advisory for ambitious UK businesses. The practice this site is built around.
The digital agency that curates rather than adds — designing the websites, running the marketing and shipping the AI that earn their place. Two lines: cure8 Studio for sites and growth, and cure8 Labs for AI tools and automation. Most clients use both. Same honest-logic ethos — the few moves that move your numbers, and nothing that doesn't.
Sovereign, air-gapped AI appliances built on NVIDIA Nemotron — sealed hardware, owned weights, zero telemetry — for organisations whose intelligence must keep working when disconnected. Three lines: Field (edge & portable), Civic (node & workstation) and Private (rack & department). The capability MAXFR's governance clients increasingly ask for — offered as a declared interest.
A free AI wargame generator: twenty-two scenarios from Hannibal's Italy to the Taiwan Strait. Pick one, take a side, and it assembles a disciplined Game-Master prompt — turn structure, a thinking opponent, fog of war, resumable save-states — to paste into Claude, ChatGPT or any capable model. No account, no API, nothing leaves the browser. Strategic thinking as a public-facing craft — the same discipline that underwrites the boardroom work.
Why this is structured as one company. Clients of any unit are buying the same thing underneath: judgement that has carried a P&L and sat in the chair, applied with declared interests and measured claims. MAXFR LTD holds all three under a single legal entity and a single standard of governance — registered in England & Wales, Company No. 1455659.
Five questions if you want structure. One email if you'd rather talk. Either way, a straight answer about what your board needs.